Tag Archives: distribution channels
SWOT matrix 2022 Best
In this first course assignment, you will create a description of your selected company and a SWOT matrix that includes trends, strategic positioning, distribution channels, and risks.
SWOT matrix
In this first course assignment, you will create a description of your selected company and a SWOT matrix that includes trends, strategic positioning, distribution channels, and risks. You’ve already begun this assignment in your discussions. In the Week 1 discussion, you chose a company (whether your own or the snack food company scenario) and created a description and mission statement for it. In this assignment, you will need to revise your selected company’s description and mission statement based on the feedback you received in the discussion thread. You will also include a brief narrative that provides the rationale for including each component of the mission statement.
SWOT matrix
Likewise, in the Week 2 discussion, you began work on your SWOT (strength, weakness, opportunity, threat) matrix. Your task in this assignment is to revise your SWOT matrix based on the feedback you received in the discussion thread. You will also summarize the key learnings from your SWOT matrix. Reminders and Notes Before beginning this assignment, you may find it helpful to review textbook Chapter 3, “Making Your Plan Compelling.” This chapter provides useful information about how to organize the information in your business plan. Your chosen company will operate in a 100-mile radius from your home address. https://youtu.be/KqHiGIcLFS0
SWOT matrix
Your goal is to reach $1 million in sales by the end of the second year. Be sure to follow the guidelines, whether you are using the snack food company or the company of your choice. Snack Food Company Guidelines [PDF]. Company of Your Choice Guidelines [PDF]. Requirements The specific requirements for this assignment are to write a 3–5 page paper in which you: Describe the product or service on which the company is focusing, including the company’s name and its significance. Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement.
SWOT matrix
Place the mission statement within quotation marks. Use the Mission Statement Worksheet on pages 72–73 of your textbook as a guide. Describe the trends in your specific industry, focusing on your particular type of product or service. Research and outline industry trends. Be sure to consider the size and growth rate for the overall industry and for the specific product or service on which you are focusing. Search the Strayer Library, industry associations, and reliable websites for recent data. Select the strategic position from the course textbook (pages 146–147) that you believe is the best one for your chosen company and explain how you will implement it to distinguish your product or service from the competition.
SWOT matrix
Consult Chapter 9, “Strategic Position & Risk Assessment” of your textbook for help in crafting this portion of your business plan. Describe the company’s distribution channels and provide the rationale for your selection. Sample questions to ask when choosing distribution channels: Will you sell your product in grocery stores, restaurants, or sports venues? Will you sell your product online or as a subscription? Where will the service be offered? Revise your selected company’s SWOT matrix based on feedback from the Week 2 discussion thread and summarize the key learnings from your matrix.
SWOT matrix
Be sure to use the SWOT Matrix [DOCX] (table) when revising your SWOT matrix. Formatting Format your assignment according to these requirements: This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides. You may single-space the information included in the SWOT Matrix. You must include headings in your paper for each major topic. Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date.
SWOT matrix
The cover page is not included in the required page length. Include a source list page. Citations and references must follow Strayer Writing Standards format. All sources used must be listed in the source list page and have a corresponding in-text citation. The source list page is not included in the required page length. Note: There is no minimum requirement for the number of resources used in this assignment. Learning Outcomes The specific course learning outcome associated with this assignment is: Develop a company overview and SWOT analysis that include trends, strategic positioning, distribution channels, and risks
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Retail marketing strategy 2022 Best
The goal of this assignment is to develop a great retail marketing strategy. So far, you’ve learned about the value retailers bring to consumers, distribution channels, types of retailers, consumer buying behaviors and what the industry refers to as the ‘retail mix’.
Retail marketing strategy
Analyze The Competition MKTG222 – Assignment 1 : To develop a great retail strategy, you must understand the competition. So far, you’ve learned about the value retailers bring to consumers, distribution channels, types of retailers, consumer buying behaviors and what the industry refers to as the ‘retail mix’. Today, you’ll be putting your knowledge to the test by analyzing the competition. In Week 1 your group chose a retail concept by focusing on a specific consumer lifestyle/event. Write your group’s chosen lifestyle/event here: You also assigned one competitor to each group member.
Retail marketing strategy
Write the name and URL of the competitor that was assigned to you below: Competitor’s Name URL Finally, you studied the ‘retail mix’ in Weeks 1 & 2. For a refresher, visit the textbook Chapter 1, Page 18, Exhibit 1-8. You will be looking at the way your competitor has organized their retail mix (using 4 of the 7 elements) and reporting back to your group with your findings. Think of this as a spy mission, where you’ll be learning about the industry best practices your competitor uses. Your group can use this information as inspiration when creating your online store. Like in all innovation, you may even discover areas where you can improve the way these products are being retailed.
Retail marketing strategy
Ready? Study your competitor’s website and answer the following questions. To answer some of these questions, you will need to do some research using outside sources. (Always cite your sources!): 1. What is your competitor’s market strategy? PLACE Textbook, Page 17 Does this competitor also have a physical store? An app? Do they participate in pop-up events? Which deliberate choices has the retailer made in the ways in which they go about accessing their customer? What are the reasons they may have made these choices? Do your research. General knowledge answers won’t help your group and won’t be accepted by your professor! Get specific.
Retail marketing strategy
Write your answer here (1/2 page): 2. What’s the nature of their product assortment? PRODUCT Textbook, Pages 5 and 29 – 31 Which types of merchandise have they focused on carrying? Be clear, detailed and specific. Give reasons why they carry this particular assortment. What relationship do these choices have to their target customer? Who is their target customers? Comment on the breadth and depth of merchandise on offer. Write your answer here (1/2 page): 3. What type of atmosphere is generated while browsing? PHYSICAL Textbook, Page 79 – 81 Evaluate the visual aspect of their website.
Retail marketing strategy
What is the first impression you get when you access their homepage? What is compelling or unique about the home page? You should be commenting on things like color, images, fonts, layout and animations/videos (if any). How does shopping on this website make you feel? The more detail you use in your descriptions, the more helpful it will be to you and your team. Write your answer here (1/2 page): 4. How does your competitor promote themselves? PROMOTION Textbook, Page 471 (we’ll return to this topic in more depth later) Where is your competitor promoting themselves outside of their website?
Retail marketing strategy
Do you see them promoting in print ads, television, YouTube, social media? How are they promoting their products on their website? Do you see any sales, celebrity endorsements or marketing copy? What kind of brand personality are they trying to convey to their customers? Is it fun, serious, cool or conscientious? Be detailed in your descriptions. Write your answer here (1/2 page): 5. How have you been influenced? ANALYSIS Think back on your feelings about your competitor’s website. Which part of their retail mix had the most positive influence over you? PLACE (where they choose to sell). PRODUCT (what they choose to sell) • PHYSICAL (they way they go about selling). https://youtu.be/eTJGAoDvQd0
