Tag Archives: decision making process
Mudge Paper Company. 2022 Best
For this assignment we will focus on analyzing Mudge Paper Company. You are Jimmy Cricket, CEO of Mudge Paper Company and Lauren’s boss. You have come into the office early on the day after the Memorial Day Holiday to find Lauren’s report on your desk explaining the events of the Friday before and her subsequent decision
Mudge Paper Company.
Read the Mudge Paper Company Case Study. You are Jimmy Cricket, CEO of Mudge Paper Company and Lauren’s boss. You have come into the office early on the day after the Memorial Day Holiday to find Lauren’s report on your desk explaining the events of the Friday before and her subsequent decision. You are not happy because this is the exact reason why you wanted group decisions and, as a result, you would like to bring Lauren up on the carpet ASAP. However, you decide to take a moment and collect your thoughts.
Mudge Paper Company.
You decide to ask Lauren to explain her reasoning behind making the decision solo as opposed to having the group decide. You also decide to explain why you wanted the group to make decisions of this kind. Write two paragraphs explaining each of the parties’ point of view – Lauren’s as well as the CEO’s. Explain your final decision on whether or not to go through with the sale as well as WHY this is your decision. Discuss the advantages and disadvantages of using a group decision making process versus an individual decision making process by applying these concepts to the case study.
Mudge Paper Company.
Discuss Lauren’s bias in her decision making process and how it may have affected her choice to make the decision alone. Identify the CEO’s bias that may have entered the decision making process. Discuss the business related facts within the scenario to develop an argument in favor of a group decision versus an individual decision. You must use course material to support your responses and APA in-text citations with a reference list. https://youtu.be/bilOOPuAvTY
Additional Files
Consumer attitude and behavior. 2022 Best
This paper answers question on consumer attitude and behavior. Each question should be 500 words, 1500 words total for 3 questions – All the questions will be on consumer behavior – The assignment should include 5 additional academic resources
Consumer attitude and behavior.
Assignment information and Instructions – For the Assignment 3 questions to answer – Each question should be 500 words, 1500 words total for 3 questions – All the questions will be on consumer behavior – The assignment should include 5 additional academic resources other than the ones I will be provided below. – For each question there should be an example, it could be using own example or could be a case study or real-world example. – Here is an example format: “Discuss how markets can increase consumer involvement in low-involvements decisions” – Jump straight in with brief statement of consumer decision making process and definition(and your own example) of a low involvement decision.
Consumer attitude and behavior.
Outline some of the strategies a marketer might use to increase involvement. Give examples, including real-world cases, touch on relevant academic literature – Offer some thoughts about the limitations of the underlying concept(using academic literature where relevant) and why the strategies might not work. Assignment topic questions 1. Using examples, discuss how “nudge” techniques could be used to promote the purchase of “plant-based” alternative to meat products Key term and clarification: Nudges- the way humans function is into dual process theory of thought. Can help archiving more sustainable behavior.
Consumer attitude and behavior.
System 1: fast/automatic System 2: Slow/effortful logical – Default Nudge: An example would be accept cookies when visit a website – Choice architecture nudge: An example would be a design of stairs that are made into a piano to encourage people to take the stairs rather than the escalator to combat obesity. References: – Trummers (2019), Public Policy and Behavior Change. Public Administration Review 79(6): page 925-930 – Gestel, M. A. Adriaanse & D. T. D. De Ridder (2020) Do nudges make use of automatic processing? Unraveling the effects of a default nudge under type 1 and type 2 processing, Comprehensive Results in Social Psychology, DOI: 10.1080/23743603.2020.1808456
Consumer attitude and behavior.
2. Consumers’ attitudes and behaviors are not always aligned. Discuss the ways in which consumers may try to reduce the resultant tension and how marketers may also help with this. Illustrate answer with own examples. Key terms: Attitude – Hierarchy of effects: High/low involvement, emotional/behavioral hierarchy – Functional vs. constructive view on attitudes – Dissonance theory: people are motivated to change their attitude or behavior to maintain consistency and reduce feelings of dissonance – Persuasion References: – Argyriou, E. and Melewar, T. C. (2011). Consumer attitudes revisited: A review of attitude theory in marketing research. https://youtu.be/jr7ulxQmYJU
Consumer attitude and behavior.
International Journal of Management Reviews, 13(4), 431-451. – Schlosser, A. (1998). Applying the functional theory of attitudes to understanding the influence of store atmosphere on store inferences. Journal of Consumer Psychology, 7(4), 345-369. 3. What are “low-involvement” decisions and what strategies could a marketer use to increase involvement in the consumer decision making process? Illustrate response with reference to practical examples. Key Terms: Decision Making, Bias – Low involvement: Brand switchers, information seekers(more passive process_
