The COVID-19 Pandemic has caused a significant shift in consumer behaviors and buying trends. People are working from home and socializing less, with growing concern over going out and shopping in stores.

Shift in consumer behaviors

Paper details BACKGROUND: The COVID-19 Pandemic has caused a significant shift in consumer behaviors and buying trends. People are working from home and socializing less, with growing concern over going out and shopping in stores. This has created a shift in needs that focus more on casualwear, activewear, health and wellness, home furnishings and pets. People value comfort and easy care over more structured fits associated with career wear.

According to the Global Connected Index, when consumers were asked if they planned to shop when the world returns to the “new normal”, 39% of those surveyed say they will shop in a mix of online and in-store, 28% will shop mostly online and 24% say they can’t wait to get back in-store while 10% say they have not planned that far ahead (over 100% for rounding).

Shift in consumer behaviors

Taking these details into account, we can see that consumers have changed their buying habits to reflect the global health crisis. The accelerating trend towards online shopping vs. in-store shopping means that quality and fit will be vital in the design of fashion items to reduce the probability of returns. With 91% of shoppers saying they miss in-store shopping but only 5% planning to return to stores in the next 6 months it is now more important than ever to design into items that will have appeal in an on-line platform. Value perception from a digital perspective has become key as consumers are more careful with their spending in this time of economic uncertainty.

Shift in consumer behaviors

According to financial advisor Deloitte, normal economic activity is unlikely to resume before mid- 2021 which means design solutions for the future are necessary. Requirement： For this year’s case study, your goal is to choose Dior, Saint Laurent, Chanel (one out of three) to create a beauty makeup products that meets the needs of post-COVID-19 consumers. -Please explain why and how you chose this brand. As you grow your collection, keep an eye on the recent work-at-home trend, videoconferencing(zoom), and the need for a quick transition from meetings to home life and back. -Values are the most important. https://youtu.be/ful5ty7RdLg

Shift in consumer behaviors

Please think about how your product will appeal to consumers and how limited resources have adapted to their lifestyles as the economy has changed. Focus on sustainable materials. Beauty makeup products should consider what is the new normal and what is the new demand for working from home culture and lifestyle. Thinking about how to address our current social structure and changing culture can become an additional focus that helps your collection have a stronger voice and appeal.

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