Dynamics of Communication: Communication Audit
Organizations rely on good communication dynamics of activities which requires good information flows to function.
What are the communication dynamics challenges organizations face today?
Once they are identified, how does an organization overcome these challenges and improve its communication flow? In this three-part assignment, you will first conduct a communication audit to assess organizational communication within an organization of your choice.
Communication dynamics Audit
A communication audit is a method of research that reveals how your stakeholders view your organization’s communication methods and effectiveness. We will provide you with a survey (below) that you will use to measure this perception, and you will administer it in your organization.
You will then analyze and synthesize the results of the data obtained from your audit efforts and select one critical communication challenge in your organization, conduct research and develop suggestions for addressing that specific communication challenge. Last, you will present the result of your audit, your research, and suggestions for improvement in a presentation.
Your goals:
- Administer the communication audit in your organization. This should be an organization you work for or have access to such as a school or church organization.
- Analyze and synthesize the results of the data from the communication audit.
- Based on the communication audit identify one critical communication challenge that needs to be addressed within your organization.
- Create and deliver a presentation that provides the results of your audit with suggestions for improvement based on the data obtained from the audit and the literature on organizational communication dynamics.
- Directions:
Assume you are the Director of Human Resources at your chosen organization. You are also tasked with conducting a communication audit and presenting the results to leadership. Your goal in conducting the communication audit is to identify one main communication dynamics challenge within an organization that needs to be addressed.
You will complete the following tasks:
1. Conduct a communication audit survey. In order to obtain valid results, you want to survey between 8 to 10 people. You may print out the survey and distribute it in person for completion, or you may administer it online, for example, using Survey Monkey or Google Forms. The survey also includes questions that further tap into five different areas of organizational communication dynamics:
(1) Receiving information from others,
(2) Sending information to others,
(3) Sources of information,
(4) Timeliness of information,
(5) Channels of communication.
- Within these five areas of organizational communication dynamics, identify one major area of concern to address based on the responses from the survey.
- You will then analyze and synthesize the results of the data obtained from your audit effort and create your Audit Report using the format below.
- Further, based on the communication audit identify one critical communication challenge that needs to be addressed within your organization. Research the scholarly literature for recommendations about how the organization can address this issue.
- Lastly, create and deliver a presentation that provides the results of your audit with suggestions for improvement based on the data obtained from the audit and the literature on organizational communication.