In this as application project we will explore consumer issues in the healthcare system. Organization of the paper: appropriate paper divisions (cover page, table of contents, headings and subheadings).

Consumer issues in the healthcare system.

Grading Criteria for Application Project: Exploring consumer issues in the healthcare system. Remember, this is a marketing paper, so make sure you apply course materials. Do not make the mistake of writing a “clinically oriented paper”. Your grade will be based on the following: Content: Background statement and statement of problem (25%) • Summary of the current, with general industry facts or stats. • Specific information should be given − you should clearly state the purpose of your paper − what specific aspect of the problem do you choose to explore and why? • Your literature review (references) should support your approach.

Consumer issues in the healthcare system.

Your final report must be submitted into Turnitin (directions will be posted). You can submit a draft and a final paper. • Length of paper: 2,000 words (minimum) Alternatives and recommended solutions with rationale (25%) • Findings: detail what you found during your exploration of the topic • Detailed recommendations with rationale (reasons for the recommendations), with a marketing focus. • This is your opportunity to be creative and provide your own impressions of the issue and can be included in your conclusions section Format of the report (20) • Consistency, style, appearance, absence of typos & grammatical errors.

Consumer issues in the healthcare system.

Organization of the paper: appropriate paper divisions (cover page, table of contents, headings and subheadings). Use the FSU Writing Center to help early in the project (especially if your writing skills are not strong)! Your instructor can also help shape your approach, if you are uncertain −just ask! Referencing (20) • APA style is required. • You will be graded on consistency of referencing within the body of your paper as well as referencing at the end of your paper. • 8 solid references (minimum) No book chapters (look up the reference and reference it correctly, no blogs, no wiki, etc) Presentation (10).

Consumer issues in the healthcare system.

You will present a summary of your paper to the class in the class discussion section. • Provide a detailed overview of your paper (one page minimum). • Describe the aspect of the healthcare industry that you explored, your findings and your recommendations and/or impression. • Respond to two other student papers. Application Project: CDC Marketing Issues General Information Background: The purpose of this project is to apply what you have learned in this class to a “real” healthcare environment. The CDC has been in the midst of dramatic environmental challenges including reduced funding, political influences and a global pandemic.

Consumer issues in the healthcare system.

For instance, The CDC epidemiologists that were embedded internationally to warn about emerging health threats were “defunded and withdrawn” before the corona virus was spread to the US. This slowed down a response and has cost lives. So, for the purposes of this project you should identify an area of Marketing related to the CDC and explore it. I am providing examples below, but you are not restricted to those ideas. Your challenge is to choose an area that you are interested in and restrict it, so you don’t try to do too much in this paper. The CDC is massive, so there are a lot of possibilities.  https://youtu.be/lEh0g0R46Do

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