This paper focuses on advertising and public relation on campaign at Egypt in Arabic languages.  You need to ask the following questions: · What are the long term external forces/ actors that are developing now?   Which one affect the organization and which is the most important now and in the future?

Advertising and public relation

1-Task environment analysis, including those forces and organizations that the company interact with and affect its performance (supplier relations, buyer relations, competitors’ relations, Socio-economic actors, Economic actors, Political/legal actors, Technological actors). You need to ask the following questions: · What are the long term external forces/ actors that are developing now?   Which one affect the organization and which is the most important now and in the future?

Advertising and public relation

2- Identify the crisis occurred in the last 3 years that affected the reputation of the organization and how did they handle it from a communication perspective, also the issues the company raised how did that they worked on. 3- Based on crisis or issues discussed in question 3, analyze the following: · Objectives developed to handle crises or issues · Identify the public addressed and their segmentation · The message or dialogue developed for each. The strategies and tactics applied to achieve objectives.  https://youtu.be/eNOOxM5Q2OU

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