For this assignment we will explore different marketing research methods, Propose one to two research questions and design a PRIMARY research strategy and write a research project of not more than 3,500 words

Marketing research methods

Individual primary research project.  Individually, you are going to propose one to two research questions and design a PRIMARY research strategy (which can be based on the ideas of your previous group research proposal if you wish), and write a research project of not more than 3,500 words (excluding tables, graphs, references, appendices) which includes: • A background and literature review section • The research question(s);

Marketing research methods

The primary data collection methods used; • Your findings; • Your conclusions; • The action that you think ought to flow from your findings and conclusions. This assessment forms 30% of the final course grade. The deadline of submitting the assignment onto BB is 8pm, Monday July 4 th, 2022. Assessment criteria Your research project will be assessed against these criteria using the headings below. You are strongly recommended to self-assess your project against these. https://youtu.be/ExmND8yxeJ4

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